Lauren Kusmierczak

Make it simple, yet significant.

I'm Lauren Kusmierczak, LK to most people. I'm the Executive Creative Director at SmartMagic, a creative company building what brands need next.

I make work at the intersection of culture, purpose, and design. Over 14 years I've gone from art director to ECD, at places like Virtue, Conscious Minds, and Omelet, building everything from global campaigns to grassroots movements, with a couple of Clios along the way.

The part I care about most is the people making the work. My leadership style is pretty simple: give people everything they need, then get out of the way. I'm big on making room for fresh voices and undersung talent, pushing past the first obvious idea, and building teams where people feel inspired to make work that actually makes someone feel something.

I'm detail-obsessed without sweating the small stuff, and I think great creative and good business come from the same place: knowing your audience better than anyone else in the room.

Off the clock, you'll find me on California's backroads, cooking with my dogs Bagel and Biscuit, or planning the next camping trip. Based in Northern California, working with teams everywhere.