Lauren Kusmierczak
Creative Director
Outside the Box Teaser Trailer
As a way to build excitement and spread the word around season two of Outside the Box, we created an animated trailer that breaks down what this season has to offer.
Creative Direction: Lauren Kusmiercak
Senior Designer: Alex Gonzalez
Animation: Bluna
Walmart | The Ripple Effect
When Walmart announced a $2.7 billion investment into their associates, we created an animated campaign to tell some of those associate’s stories. The result? An unprecedented rise in favorability for the brand. As it turns out, just telling the truth can make believers out of anyone.
ACD: Jess Selander
Senior Art Director: Lauren Kusmierczak
Art Director: Amy Wilk
Copywriter: Blakeley Jones
Animator: Giedre Domzaite
AT&T | Never With
The most powerful line in AT&T's It Can Wait 2016 long-form creative spot is “Never with kids in the car.” We showed the world that distracted driving is never okay, even if it’s just you in the car.
Creative Directors: Josh Smutko & Raul Montes
Senior Art Director: Lauren Kusmierczak
Art Director: Kate Eglen
Copywriter: Blakeley Jones
Animator: Giedre Domzaite