In its search to redefine performance, Nike Running had become too serious, too technical, and had lost a bit of the soul that inspired so many to run in the first place. CM was asked to create a community around running again, and we came back to Nike with a platform idea.

Runners Helping Runners is a group with a simple mission — whether it’s five blocks or five miles, we’ll help you find your reason to run and help you get better.

Since it’s conception, RHR has sprouted into productions globally, and shown how every sort of runner is there to help another.