• content
  • campaign
  • Experiential
  • BRAND BUILDING
  • CV/Bio

Lauren Kusmierczak

Creative Director

  • content
  • campaign
  • Experiential
  • BRAND BUILDING
  • CV/Bio

Select - Cannabis

Select reinvented edibles with a new line of Nano Gummies that are absorbed directly into our bloodstream.

TLDR; Select Nano is all the buzz without the fuzz.

Competitors only talk about the advanced technology and timing of nano, not how it makes you feel. But that’s not how people speak about their favorite highs. It’s all emotion and experience.

Out of this observation came A New Kind of High. A campaign that immediately connects with consumers by describing the feelings you want to feel with your high.

The magic in this approach is the flexibility and adaptability this gives to Select to create state and market specific content to connect with consumers.

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