• content
  • campaign
  • Experiential
  • BRAND BUILDING
  • CV/Bio

Lauren Kusmierczak

Creative Director

  • content
  • campaign
  • Experiential
  • BRAND BUILDING
  • CV/Bio

Tapiz | Pa'lante! on HBOMax

Latinx is not another label.
It is a movement towards an inclusive vision of the complexity of this community’s identity. An identity that is inherently American, no longer defined solely by language, and encompasses gender, racial, ethnic and indigenous expressions that defy stereotypes.

Latinx are the 200%
They are catalysts of culture that are not assimilating but rather influencing the mainstream. They want to see their contributions to America recognized and the complexity of their identity celebrated. A new Latinx audience that will not cower in the face of adversity or wallow in self-doubt. They don’t see walls—they see a blank canvas on which to amplify their voice. They don’t see borders—they see a fusion of cultures that makes us better. They know where they came from and have a passion for pushing the culture forward... Pa’lante!

Tapiz is a creative expression that launched the new Pa’Lante! brand for HBOMax that illustrates that 200%. Brought to life by 4 incredibly Latin X animators; Daniel Moreno, Katty Huertas, Carolina Lopez Carominas, and D’ana Nunes (COVL); Tapiz expresses the beauty and vastness that makes up the LatinX community.

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