Lauren Kusmierczak
Creative Director
AT&T Agile Marketing Campaign
It Can Wait 2017 was our opportunity to challenge culture and save lives, by shaking drivers out of their bad habits so that they’ll use phones responsibly when behind-the-wheel. Unlike previous years’ integrated programs, we partnered up with Facebook and BBDO to experiment with different insights that all ladder up to an overarching strategy. The results are still rolling in but, we know that millions of people are engaging with the content like never before. This will give us a clear roadmap and plan for getting people to think twice and put down their phone while driving.
Creative Director: Josh Smutko & Raul Montes
Senior Art Director: Lauren Kusmierczak
Art Director: Kate Eglen
Copywriter: Blakeley Jones
Director: Cat Solen
Walmart | Made by America
A common misconception is that Walmart buys everything from China. Their investment is $250 billion tells another story. We created a campaign that shows America Walmart is keeping jobs and businesses on our soil.
Creative Director: Mike Wallen
ACD: Jess Selander
Senior Copywriter: Catherine Ogletree
Senior Art Director: Lauren Kusmierczak
Art Director: Amy Wilk
AT&T Saturdays, With & Without
There's something special about Saturdays during college football season -- parties, excitement, cheering, camaraderie, action, and fun. Life rocks. Saturdays With or Without was created to generate excitement about the college football season and the channel line-ups on AT&T's U-verse TV. The videos ran for 6 weeks and the view rate was 35% higher than all other video posts for that channel.
Creative Director: Mike Maurer
Art Director: Lauren Kusmierczak
Director: Kurt Simpson
Changing Perceptions
Walmart wanted to highlight its $2.7 Billion commitment to associates in a big way. So we created a TV spot featuring CEO, Doug McMillon, for the first time in company history.
Creative Directors: Christine Call & Raul Montes
Senior Art Director: Lauren Kusmierczak
We Are Walmart
As a continuation of our Opportunity work, we created a docu-style series for 2017. Showing real associates and their real stories about changing their paths for the future.
