Due to the shifting digital landscape that was brought on by the pandemic, Canada Goose was forced to pause and rethink its forthcoming product-centered social content, and pivot towards content that was responsive and reflective of the changing social landscape.

This content series is a manifestation of Canada Goose’s commitment to the film industry. Through the series, we learn that excelling in a filmic craft is only one manifestation of life in the open—one part of the whole. Going outside in the cold or the heat in the rain is going out into the open, but living in the open is an even more comprehensive way of being—one that we hope to impart on our viewers through the eyes of our subjects.

We’ve established this series’ ability to come to life in two ways. The first as high end BTS captured on production when possible. The second comes to life through the subjects filming themselves answering a series of questions around their craft.