Made with a collective of creators and explorers, this Fall/Winter campaign embodies the triumph to look in, push forward, and to break through to find greatness. Brought to life through a series of short films and moving visuals, Live In The Open is a portrait bound in self-expression and resilience and a call for each of us to find our true north. For when we live bravely, we find greatness in ourselves and others.

We created a campaign with three stories that visually stimulate the power of breaking free into the open while conveying the performance attributes of Canada Goose product. We wanted to create a campaign that spoke to the feeling of isolation and emergence that we’ve collectively gone through this year as a society without feeling like another COVID campaign.

Check out more from this shoot in the Art of Film profiles we created around our director Lisette Donkersloot, and two of our protagonists, Aldo and Suzette.