Two days before the Superbowl, our Amazon clients hit us up with a prospect: they had 6 hours with J. Balvin on the following Saturday in Miami and would we want to shoot something with him. The response: hell yes.

We pulled together concepts, locations, budgets, staffing, production partners in a matter of days. The following Friday we were on a plane to Miami to make it happen.

We spent the afternoon in the famed Sweat Records with Balvin. We talked about the release of his new album, Colores and his musical inspiration and picking up some brand spotlights complete with a bit of Alexa flirtation.