For Nike’s main Instagram handle, we create content that creates an everyday exchange of inspiration from athlete to athlete*.

In this series, emotion takes center stage: we capture the range of feels that athletes* experience. Always ending on an inspiring note, all content should have our audience leaving empowered and excited by the power of sport in their own lives.

This series is built around a capture mechanic to extend and leverage the hundreds of athlete shoots happening on the regular. Briefing in production partners and creators with a simple Q&A format.