Nike Playlist’s mission is to convert screen time to play time. In its 11th season, Playlist holds strong in letting kids reclaim the fun side of sports by owning the conversation and expressing themselves through play and activity. Playlist is content on kid’s terms.

As Nike’s most-watched show on YouTube, our mission is to inspire a new generation of kids to find joy in movement and sport. We work to build up kid’s self-esteem when levels typically drop in pre-teen years, especially in girls.