During World Cup ‘23, Nike wanted to show the next generation what is possible and accelerate the future of sport on and off the pitch.

We captured the attention of young people by putting them in the spotlight. We featured young athletes, led by young women, forging their relationship with sport and celebrating their victories unabashedly and without fear.

Our inspiration started with a chant.

Before they ever stepped foot on this pitch for this World Cup, The Matilda’s – Australia’s Women’s National Football Team – had already won. Blazing the trail, achieving pay parity, and rallying the belief of a nation, they know better than anyone that victory is about more than a medal or a trophy. Their win song was the perfect way to pass the baton to the young people of Australia and became the track to our spot.

The Tillies didn’t take home the cup but they changed the game and rallied their country like no sports team has in Aussie history.

PRESS
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