Statistically, kids don’t play like they used to. After the age of 15, 70% of kids in Gen Alpha drop from sports because of an expectation tied to “athlete.” It was our mission to remove this pressure and redefine what it means to play.

Sports Lab is an original series that inspires young kids to get up and move, to color outside the lines, to experiment with what’s possible, and write their own rules in a whole new world of sport.

It’s here we push the potential of play.