The beauty of Pa’lante! is that it means something different to everyone. Pa'Mí (for me), it might be one thing. Pa'Ti, it might be another. To us, it means that no matter who you are, you're home when you're with us.

To launch Pa’lante! and tell the world about it, we created short-form video executions that invite HBO Max Pa’lante! talent to share their personal articulations of what “Pa'lante!" means to them. Used across social channels, individual's articulations of “Pa’lante!" will give us beautiful insight into meanings and motivations of some of our favorite entertainers and excite and inform audiences of the coming Hub.

Shot entirely with drop kits during the pandemic, this project was a true illustration of teamwork and problem solving to make something that spoke to our audiences.