Sephora has the goal of creating a space where diversity is celebrated and self-expression is honored.

“We Belong to Something Beautiful,” is a campaign celebrating all make up users with its basic premise: There is no singular expression of beauty.

The campaign highlights eleven well-known personalities that celebrate the theme of diversity and belonging for all Canadians. Sephora believes that beauty is living your truth. We hoped to inspire Canadians to do just that while honoring and celebrating the difference among us.

The campaign saw a 25% lift in impressions across digital, TVC, OOH, cinemas and publishing partners.